Bundle x Joy debuts in PetSmart

PHOENIX — Latina-founded dog lifestyle brand Bundle x Joy announced its debut in PetSmart retail stores throughout the United States. According to the brand, this retail expansion marks a major milestone in its mission to bring high-quality, functional nutrition to more dogs and their owners. 

A selection of Bundle x Joy’s premium, poultry- and grain-free dog food, treats and supplements will be available at more than 500 PetSmart locations, as well as online. 

Jess Berger, founder and chief executive officer of Bundle x Joy originally began her pet industry career at PetSmart in 2007. After spending nearly a decade working in merchandising and marketing roles, Berger launched Bundle x Joy, focusing on transparency, wellness and joy. 

“Returning to PetSmart with my own brand is an incredibly meaningful moment,” Berger said. “I started my career here, working alongside some of the industry’s top leaders. Those early years sparked the vision for a brand that blends bold design, wellness innovation and community purpose — seeing Bundle x Joy on PetSmart shelves now feels like coming full circle.”

To celebrate its PetSmart launch, Bundle x Joy introduced its new Daily Boost Toppers, a line of supplement toppers designed to support dog gut health and overall wellness. The toppers are available in three formulas: Bone Broth and Colostrum Daily Boost, to support immune, joint and gut health, as well as season allergies; Pumpkin and Superfoods Daily Boost, a plant-based, fiber-rich  formula that supports digestion and upset stomachs; and Probiotic and Prebiotic Daily Boost, packed with biotics to support gut health.

Each powdered supplement can be used on its own, as a topper or mixed with water to make a broth. 

“Since day one, we’ve been committed to bringing gut-friendly nutrition to every pet person,” Berger said. “We’re passionate about reaching pet parents who’ve historically been overlooked — including the increasingly diverse and wellness-conscious generation of dog owners. As one of the first Latina-founded pet brands in the United States, it’s important for us to show up where today’s shoppers are — and that’s why launching at PetSmart is such a meaningful step forward.”

This retail launch builds on Bundle x Joy’s continued expansion. In April 2025, the brand debuted in Walmart stores, expanding upon its existing presence in Sprouts locations.

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